Amazon Brand Story
Amazon Brand Story gives customers a place to understand the brand behind the product and connect an individual listing to a broader product range.
BridgeLink uses it to communicate the brand clearly and create greater consistency across the Amazon shopping experience.
OBJECTIVE
Give customers a clearer understanding of the brand behind your products and create a more consistent Amazon presence.
THE PROCESS
The process for creating more cross-selling opportunities across your catalog.
- 01
Start your project Upcoming step
Choose the easiest way to show us what needs improving.
Two ways to start. Choose either one.
Submit your project
Send the listing, project information and any relevant material. You do not need to prepare a formal brief.
Book a call
Prefer to discuss it live? Choose a time and walk us through the product, the current Amazon presence and what you want to improve.
- 02
Scope & quote Upcoming step
BridgeLink defines the recommended work and sends the proposed scope, price and timing.
- 03
Approve & pay Upcoming step
Review the proposal, approve the project and complete payment before production begins.
- 04
We get to work Upcoming step
BridgeLink develops the agreed work around the product, brand and objectives defined in the project scope.
- 05
Present Upcoming step
We present the completed work and walk you through the key decisions behind it where useful.
- 06
Revise if needed Upcoming step
Any revisions included in the agreed scope are completed before final delivery.
Deliver
Connect each product to the wider brand
Customers may discover your brand through a single product. Brand Story gives you additional space to connect that product to the wider brand and catalog without distracting from the purchase journey.
BridgeLink develops the Brand Story as part of the wider Amazon presence so your listings, A+ Content, Brand Store and catalog feel connected rather than operating as isolated pieces.
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