Turn Amazon into a new sales channel.
Amazon Launch is for established product brands that already sell elsewhere and want to establish Amazon as an additional sales channel. BridgeLink evaluates the opportunity, builds the marketplace presence and coordinates the work required to get your products live and ready to sell.
Amazon Launch is for established brands adding Amazon as a sales channel. If entering a new country is also part of the project, start with Market Entry so the commercial, operational and marketplace route can be defined together.
OBJECTIVE
Establish Amazon as a new sales channel and get your products live.
The Process
The process of creating a new revenue channel with Amazon.
- 01
Discovery & Scope Upcoming step
We understand your products, current sales channels, objectives and what you want Amazon to contribute to the business.
- 02
Analyze Upcoming step
BridgeLink evaluates the marketplace opportunity, product selection, economics, positioning, competition and launch requirements.
- 03
Build Upcoming step
We build the Amazon-native listings, content, catalog structure, account setup and brand presence required for the agreed launch.
- 04
Prepare for Fulfillment Upcoming step
We coordinate FBA preparation, inventory requirements, labeling, packaging and the first inventory flow.
- 05
Go Live Upcoming step
The agreed products become stocked, indexed, purchasable and supported by the initial launch activity.
- 06
Operate or Delegate Upcoming step
Your team can run the new channel internally or delegate part or all of its management and growth to BridgeLink.
OUTCOME
You finish with Amazon established as a real sales channel for your brand, with the core commercial and operational foundation in place to grow it.
PROJECT DETAILS
PRICING
Pricing is determined on a case-by-case basis and is influenced by product complexity, project scope and catalogue size.
TIMING
Project timing is confirmed after the products, account readiness, inventory, compliance requirements and launch scope have been reviewed.
FINE PRINT
Reasonable revisions to BridgeLink-created launch assets are included within the agreed scope. Material changes or new requirements are quoted separately.
Take it a step further.
Once the launch is complete, your team can operate the Amazon channel internally or keep BridgeLink involved in managing and developing it. Depending on the engagement, BridgeLink can take responsibility for advertising, operations or the Amazon channel as a whole.