BridgeLink Commerce

Amazon PPC Management

Have BridgeLink take responsibility for managing and developing your Amazon advertising while your team retains visibility into performance, budget and major decisions.

OBJECTIVE

Have BridgeLink own and develop your Amazon advertising function, from strategy and structure to budgets and performance.

The Process

How we'll take over and manage your Amazon advertising.

  1. 01

    Discovery Call Upcoming step

    Tell us about the account, products, advertising, budget, goals and how involved you want to be in day-to-day decisions.

  2. 02

    Assess the Account Upcoming step

    We review campaign structure, targeting, spend, products and performance to understand where the advertising stands and where the opportunities are.

  3. 03

    Define the Working Model Upcoming step

    We agree what BridgeLink will own, what still needs your input, the reporting detail you want and the meeting rhythm that fits your team.

  4. 04

    Proposal & Agreement Upcoming step

    We confirm the scope, responsibilities and monthly fee. PPC Management begins with a three-month minimum so there is enough time to implement, learn and optimize.

  5. 05

    Onboard Upcoming step

    We set up the required access and transition the agreed advertising responsibilities to BridgeLink.

  6. 06

    Manage & Develop Upcoming step

    We manage strategy, campaign structure, targeting, search terms, bids and budgets, identify new advertising opportunities and adapt the approach as the account develops.

  7. 07

    Review Performance Upcoming step

    We review results, priorities and next actions on the weekly, every-two-weeks or monthly rhythm agreed with your team.

  8. 08

    Match Your Involvement Upcoming step

    Stay close to the detail or keep the relationship highly hands-off. Reporting and communication follow the working model we agreed.

OUTCOME

BridgeLink takes responsibility for managing and developing the Amazon advertising function while your team retains visibility into performance, budget and major decisions.

PROJECT DETAILS

PRICING

Pricing is determined on a case-by-case basis and is influenced by product complexity, project scope and catalogue size.

TIMING

Project timing is confirmed in the proposal based on the agreed scope.

FINE PRINT

Scope, deliverables and responsibilities are confirmed in writing in the proposal before any work begins.

Ownership of the advertising function

PPC Management is designed for brands where Amazon is already a meaningful commercial channel and advertising needs an accountable owner, not occasional bid changes.

BridgeLink takes responsibility for advertising strategy, campaign structure, targeting, search terms, bids, budgets and performance analysis. We identify advertising opportunities and adapt the approach as the account, products and competition develop.

Advertising decisions stay connected to your products, search demand, margins and commercial goals, so spend supports the wider Amazon business.